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The image of any politician, and specifically V. V. Putin, is considerably influenced by public speeches, due to which they attract the attention of linguists. The article interprets political discourse as a set of speech acts of a politician or genre. Such wide scale media events of 2008-2018 as Presidential Hotline, Presidential Address to the Federal Assembly, large annual press-conferences for international and domestic mass media, as well as "Talk with Vladimir Putin", served as material for the given study. The author highlights the stability of the main features of the politician's rhetoric irrespective of his official position (President or Head of Government). The Presidential Hotline became the main venue of presenting his views to the public at large - a new genre of the Russian political discourse introduced by V. V. Putin. Spatial linguocultural concepts occupy an especially important place in V. V. Putin's speeches, and the general name of the country - Russia - takes the lead. ; Статья посвящена изучению языковой личности политика на материале публичных выступлений В. В. Путина.

The article describes the main concepts of the Russian political discourse - "politika (policy)", "vlast' (power)", "ideologiya (ideology)". The author specially notes the integrative nature of the study which occupies a position on the borderline between linguistics, psychology, philosophy and politology. This fact makes it necessary to employ not only explanatory but also encyclopedic, politological and philosophical dictionaries. The study analyzes the concepts in the light of the cognitive approach which defines them as operation units of memory, mental lexicon, conceptual system and "brain language" and the holistic worldview, or as knowledge quanta. Conceptual analysis presupposes several stages: semantic analysis of a word in accordance with the data found in explanatory dictionaries; analysis of the term whose history and usage variability are reflected in special purpose dictionaries; transition to the level of conceptosphere demanding synthesis of the data previously obtained taking into account sociocultural peculiarities. ; В статье рассматриваются основные концепты политического дискурса в рамках когнитивного подхода.

Many scholars report "ethnic renaissance" or ethnocultural turn in modern humanitaristics. The anthro-pocentric scientific paradigm brings up new problems lying at the borderline between humanitarian sciences, which leads to the emergence of new adjacent branches of science (linguoculturology, ethnolinguistics, political linguistics, etc.). And spe-cifically, it actualizes the study of interrelation between language, culture and ethnos. This is determined by the peculiarities of the language which is the product of two main factors: internal (linguistic consciousness of each person) and external (culture uniting the persons speaking the same language and reflecting the everyday empirical, historical and spiritual expe-rience of the ethnos). Close intertwining of the humanities is revealed also in the fact that political linguistics is permeated with the conceptions of linguoculturology and ethnolinguistics which are employed to solve such problems as interaction between language and thinking, linguistic consciousness of a participant of the communication act, and national-cultural linguistic worldview. ; В статье рассматривается взаимосвязь между языком, культурой и этносом.